Nevada Strategic Highway Safety Plan Awards

Each year awards are presented to recognize hard work, progress, and significant contributions in various areas related to the SHSP in Nevada. This year, 11 awardees from Northern Nevada were recognized during the 2017 Annual Nevada Traffic Safety Summit in May. Awards were presented by Sondra Rosenberg, Assistant Director of Planning, NDOT, and NECTS Chair.  Continue reading “Nevada Strategic Highway Safety Plan Awards”

We Know Distracted Driving is Dangerous, Why Do We Do It?

Photo of Dr. Paul Atchley, PhDDr. Paul Atchley, PhD. and Associate Dean for the College of Online and Professional Education at the University of Kansas has been conducting research and speaking out to educate about the dangers of distracted driving. As eDriving’s award-winning Scientific Advisor, Dr. Atchley seeks to understand exactly what our brains do when we drive distracted. He has been studying attention to perception for over 25 years and tells us “the best ability our brain has is the ability to deceive ourselves.” Continue reading “We Know Distracted Driving is Dangerous, Why Do We Do It?”

What’s Trending: Vehicle-to-Vehicle Communications

Vehicle Communication ImageIt wasn’t that long ago that we were introduced to “The Jetsons” on TV and received just a glimpse of the futuristic technology that was bound to come around in our lifetime. Everything from home robots to automatic coffee pots, moving sidewalks to jetpacks. But one of the most futuristic things we remember from the show was the Jetson’s futuristic “flying automobiles.” Continue reading “What’s Trending: Vehicle-to-Vehicle Communications”

Focus on Safety – Safety Tips for Pedestrians

ePEDemic Infographic

The Federal Highway Administration (FHWA) has been working hard to increase pedestrian safety. From infrastructure improvements including more medians and redesigned roadways to raising awareness about the dangers to pedestrians and bicyclists, FHWA in partnership with the National Highway Traffic Safety Administration (NHTSA) looks to provide leadership, expertise, and resources to communities across America to combat pedestrian related crashes. Below are just a few safety tips for pedestrians, courtesy of the NHTSA. Continue reading “Focus on Safety – Safety Tips for Pedestrians”

Families Remember Loved Ones Lost on New Zero Fatalities Memorial Site

Zero Fatalities launches site for families to share their story and help save lives on Nevada’s roads

In Loving Memory Header

On March 17th Zero Fatalities launched a new webpage, “In Loving Memory.” In Loving Memory is a place to memorialize the lives lost on Nevada roads and remind survivors that their driving choices make the difference in striving for zero fatalities. Continue reading “Families Remember Loved Ones Lost on New Zero Fatalities Memorial Site”

Always Buckle Up Campaign

Zero Fatalities Ad

If you’re not buckled, you may injure or kill someone else. It’s your responsibility. Make the right choice.

Being unbuckled increases the risk of injury or death to other passengers by 40 percent (Injury Prevention Journal). This statistic is the basis of the Zero Fatalities occupant protection campaign that ran from February 20 until March 19 on outdoor boards, TV, radio, social and digital media statewide. Continue reading “Always Buckle Up Campaign”

Marijuana-Impaired Driving Campaign

Marijuana Legalization InfographicA marijuana-impaired driving campaign began Monday, March 20, and will run for four weeks. The campaign’s focus is if you drive high, you will get a DUI. The legalization of recreational marijuana use in Nevada calls for education about traffic safety laws and the consequences of driving high.

Click here for more information and to view the campaign materials


What’s Trending: Red Light Cameras Save Children’s Lives

While not all intersection incidents are due to red-light-running, people run red lights for the same reason they perform other unsafe driving habits at intersections: distraction, inattention, speeding, and aggressive driving. In Nevada, as in other states, the main reason for unsafe driving at intersections is simple: people are in a hurry. Too often, the traffic signal’s yellow light has come to symbolize “hurry up” instead of “prepare to stop.” Nevada, a focus state for intersections, is working on strategies to reduce intersection crashes. One potential strategy is red light running cameras. Continue reading “What’s Trending: Red Light Cameras Save Children’s Lives”