2017 Auto Show

Where: Reno-Sparks Convention Center

When: February 10-12

It’s time for Northern Nevada’s 2017 Reno Auto Show, where all 19 of Reno’s new car dealers come together under one roof. With 3 fun-filled exciting days, it’s an opportunity for consumers to shop and buy the latest and greatest new cars, trucks and SUVs. We would like to invite you and your company to participate in this event that has been a staple in the Truckee Meadows for over 30 years. You will have the opportunity to showcase your product and/or services to an estimated 10,000 consumers. This annual landmark automotive show and sale will invest over $50,000 in advertising and marketing in the 7 days leading up to and during the show. This is a superb and inexpensive way to reach that highly sought-after customer!

14th Annual Nevada Bike/Pedestrian Summit Held in Lake Tahoe

2016 Nevada Bicycle and Pedestrian Award WinnersThe Nevada Department of Transportation and the Lake Tahoe Bicycle Coalition hosted the 14th Annual Nevada Bicycle and Pedestrian Summit on November 9th at the MontBleu Resort at Lake Tahoe. Summit discussions included everything from Bicycle and Pedestrian Safety, to building Safe Routes to School, to Complete Streets training.

“This annual summit is truly the state’s foremost event for bicycling and walking enthusiasts, advocates, engineers, administrators, educators, and consultants,” NDOT Assistant Chief of Multi-Modal Planning and Program Development Bill Story explained. “People understand that bicycling and walking provide many benefits to health, congestion mitigation and air quality; not to mention ease of finding a parking spot. And this summit provides resources and information to further those benefits in Nevada.”

Nevada bicycling and pedestrian supporters were recognized during the Nevada Bicycle and Pedestrian Advisory Board’s annual awards program at the Summit. The awards recognize individuals, agencies, and groups for improving bicycle and pedestrian facilities, safety, and advocacy throughout Nevada. “Bicycling and walking offer many benefits,” board treasurer Denis Coyne said. “It can make us healthier. Biking and walking also helps connect our communities and reduce congestion and vehicle emissions. Whether government agencies or individuals, these award recipients have helped give our state more means of transportation by promoting and integrating safe walking and bicycling into our communities.”

With proven environmental, economic and health benefits, the public demand for bicycling and walking opportunities is growing. Bicycling and pedestrian planning across the state has created a surge of public interest in bicycling and walking, with more than half of vehicle users surveyed saying they would drive less if other forms of commuting were available.

The Nevada Bicycle and Pedestrian Advisory Board was created by the Nevada Legislature to advise state agencies on policies, programs and facilities, and to promote programs and facilities that encourage the safety of bicyclists and pedestrians in the state. More information is available at (775) 888-7433 (RIDE) or by visiting www.bicyclenevada.com.

 

What’s Trending: What is the Link Between Legalized Marijuana and Fatal Crashes?

With the recent passing of Question 2 on the November 8th ballot, many are left wondering what the impact on crashes on Nevada highways will be due to the marijuana legalization initiative. There seems to be evidence that the answer to that question is yes, there will be an impact to crashes on Nevada roadways.

Recent research conducted by the AAA Foundation for Traffic Safety in the State of Washington after they legalized recreational marijuana use indicates the percentage of drivers under the influence of marijuana that were involved in fatal crashes has doubled between 2013 and 2014. Another study released by the Governor’s Highway Safety Association (GHSA) has shown that the number of drivers killed in crashes that tested positive for drugs has increased from 29 percent in 2005 to 39.9 percent in 2013. Even though the use of prescription drugs must be taken into consideration, this same report shows that marijuana has been the most commonly used drug by fatally injured drivers.Infographic: Drugs

Driving under the influence of marijuana is illegal in all 50 states, however, with the recent legislation that has been passing state-by-state, just about half of the U.S. now allows medical or recreational use of marijuana. Similar to the use of alcohol, drugs often lead individuals to abuse the habit and users become more complacent about using it and getting behind the wheel. They underestimate how drugs impair their judgment and reaction time while driving, which contributes to crashes.

The same GHSA report reflected on two focus groups conducted in Colorado and Washington since the legalization of recreational marijuana use. In these groups, participants that regularly used marijuana felt that their use of the drug did not impair their ability to drive. These results can be misleading because the amount of marijuana present in the body that is needed to impair a driver is inconsistent among users. This makes establishing THC (tetrahydrocannabinols) levels for laws, similar to blood alcohol levels (BAC) levels, very difficult. Alcohol present in the bloodstream has proven to increase crash risk in proportion to the BAC level. Marijuana use does not have a similarly proven crash correlation and is currently nearly impossible to determine if a driver is impaired simply based on the amount of the drug in their system.

In Washington, fatal crashes caused by drug impaired drivers rose 98% in 2014. In Colorado, these crashes rose 32% during the first year of legalized recreational marijuana use.

The general public needs access to information about the dangers of driving under the influence of marijuana, just like with alcohol, encouraging them to think twice before getting behind the wheel while under the influence.

(Information courtesy of Rural Road Safety Center)

 

Zero Fatalities Campaign Spreading the Word: It’s a Crash, Not an Accident

Crash Course PhotoIt is not by accident that a driver uses a cell phone to make a call or send a text. It’s not an accident when he or she runs into someone because they are distracted instead of paying attention to the road while driving. Most crashes don’t happen by accident. When we use the word “accident” it implies that no one is at fault. Reality is that in most cases it is actually a “crash”—a predictable, preventable event that the driver has a choice to make, or not, when driving.

Nevada Law declares that the term “crash” as opposed to “accident” should be used when reporting collisions, especially those where someone chooses to drive drunk, impaired, distracted, or aggressively. Driving under these conditions is a decision made by the driver and by no means should be construed as an “accident.”

The National Highway Traffic Safety Administration (NHTSA) launched a “Crashes Aren’t Accidents” campaign back in 1997 to change the way we think about these events, and the words we use to describe them. Use of the term “accident” related to traffic crashes promotes the concept that these events are outside of human influence or control, when, in fact, they are predictable results of specific actions.

Recent campaigns by the NDOT, Office of Traffic Safety, the Federal Highway Administration (FHWA), and numerous safety advocates have committed to eliminate the use of the word “accident” in relation to traffic crashes and are working together to change the way we think about crashes and how they normally don’t occur by accident. Shifting our thinking away from using this misnomer and focusing more on what can be done to prevent crashes resulting in devastating injuries and fatalities has become the new focus in Nevada.

This fall, NDOT ran a statewide audio/video ad campaign to spread the word that crashes are not accidents. The campaign was targeted at a 18-34 year-old adult audience and utilized various forms of digital and social media including Facebook, Twitter, Pandora, and YouTube. The strategy consisted of informing the target audience and then encouraging both action and sharing of the information, which resulted in over 5 million impressions statewide.

On January 1, 2016 , Nevada enacted a law, passed almost unanimously by our Legislature, to change “accident” to “crash” in dozens of instances where the word is mentioned in state laws, like those covering police and insurance reports. It is efforts like these that are moving Nevada forward and to the forefront of road safety in the United States. iPad Photo

Campaigns like “Crash Not Accident” help to inform and educate drivers of all ages that their daily choices influence not only their safety, but the safety of others on the road. The goal is to change driver behavior and reduce fatalities in the state, ultimately reaching the goal of Zero Fatalities.

Click here to view the Zero Fatalities Crash Not Accident videos.

 

New Driving Simulator Effective Tool for Teen Driver Education

Zero Teen Fatalities LogoWith funding from NDOT, the Zero Teen Fatalities program acquired two “dangerous driving” simulators. These simulators are located in the Office of Traffic Safety’s Carson City and Las Vegas offices.

Photo of SimulatorThe portable simulators are convincing training tools that simulate the dangers of texting while driving, as well as driving under the influence of alcohol. Each system incorporates actual smart phones – one for the instructor and one for the driver – in order to realistically replicate the distraction caused by attempting to read and send text messages while driving, particularly when holding a device in the driver’s hand. This will give Office of Traffic Safety staff the opportunity to engage in conversation and educate teens why vehicle crashes are the number one reason teens are dying in America.

Please contact us if you would like a Zero Teen Fatalities presentation or the simulators at your events.

Website: ZeroTeenFatalities.com        Email: Info@ZeroTeenFatalities.com

National Teen Driver Safety Week

ztf_logoOCTOBER 16–22

Motor vehicle crashes are also the leading cause of death among 15- to 19-year olds in the U.S. The Nevada Office of Traffic Safety uses a Peer to Peer program to raise awareness about teen safe driving issues. Zero Teen Fatalities educates young drivers about the importance of being safe behind the wheel.
Continue reading “National Teen Driver Safety Week”